Local Website Designer Jax: Effective Web Creation Boosts Online Existence

User User Interface (UI) and User Experience (UX) Style: The Heart of Site Design

Ever arrived on a website and immediately felt lost? Or maybe you were continuously disappointed looking for what you needed? That's often the outcome of neglecting Interface (UI) and User Experience (UX) style (Fisher Agency). Imagine walking into a shop where the items are scattered arbitrarily, and the indications are confusing. You 'd probably reverse and leave, right? The same holds true for sites. A complicated or cumbersome website design can lead to high bounce rates and missed out on opportunities. User experience is not just about aesthetics; it's about creating a smooth, instinctive journey for your visitors. It's about understanding their requirements and crafting a site that expects and satisfies those requirements easily

The Obstacles of Ignoring UI/UX

Producing a website that is both aesthetically enticing and easy to utilize can be an intricate undertaking. Numerous businesses battle with:

• Navigation Issues: Visitors can't find what they're looking for. Imagine a prospective client frantically trying to find your services page, only to quit after endless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a website that doesn't adjust to different screen sizes is a significant turnoff. It's like trying to fit a square peg in a round hole-- it just does not work.
• Inconsistent Branding: A disjointed visual experience can puzzle visitors and dilute your brand name identity. Consider it as sending out blended signals-- are you expert or spirited? Reliable or speculative?
• Slow Loading Times: In the age of instantaneous gratification, sluggish filling times are a death knell for websites. Every 2nd counts, and a delay can send visitors going to your rivals.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we understand that website design is more than simply producing a pretty page; it's about crafting an experience. We dive deep into understanding your target market, their behaviors, and their needs. We then translate this knowledge into a visually spectacular and extremely functional website that drives outcomes. We do not just develop websites; we construct digital experiences that mesmerize, engage, and convert.

Our Approach to UI/UX

We think that fantastic UI/UX is the cornerstone of efficient website style. Here's how we guarantee your website sticks out:

1. User-Centric Style: We put your users at the heart of whatever we do. Our designs are based upon extensive user research study and screening, making sure that your website fulfills their needs and expectations.
2. Intuitive Navigation: We develop clear and sensible navigation structures that make it simple for visitors to find what they're searching for. State goodbye to frustrating dead ends and hello to smooth browsing.
3. Mobile-First Method: We create with mobile in mind, guaranteeing that your website looks and works perfectly on all gadgets. Reach your audience any place they are, whenever they desire.
4. Brand Consistency: We make sure that your website reflects your brand name identity, creating a cohesive and memorable experience for your visitors. Construct trust and recognition with a consistent visual presence.
5. Performance Optimization: We optimize your site for speed and efficiency, ensuring that it loads rapidly and runs efficiently. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not simply getting a site; you're getting a tactical tool created to attain your organization objectives. Let us help you create a digital experience that sets you apart from the competitors and drives significant results. It's time to turn your website into an effective possession that works for you, not versus you.

Website Design Solutions in Jacksonville, FL

Jacksonville, Florida, a dynamic city on the Atlantic coast, boasts a population of over 900,000 citizens, making it the most populous city in Florida. Understood for its stunning beaches, extensive park system, and thriving organization environment, Jacksonville uses a distinct blend of metropolitan features and natural beauty. The city's strong economy, diverse culture, and warm climate make it an attractive location to live and work.

For a free consultation and specialist recommendations on Site Design, connect to Fisher Agency today - Fisher Agency. They can assist you produce a site that meets your particular needs and objectives

1. Website Design: Designing a site's visual appearance and user experience is crucial to drawing in and keeping visitors. Quality Website Design elevates a brand and leads users seamlessly through the digital realm.
2. User Interface Design: User Interface Design concentrates on the aesthetic elements and interactivity of a digital product. A skillfully made UI is vital for creating appealing and intuitive digital experiences.
3. User Experience: User Experience focuses on how people feel when engaging with a digital product. It has a key role in building engaging and effective online presences.
4. Responsive Web Design: Responsive Web Design ensures ideal viewing experiences across different devices. It's vital for making flexible digital platforms.
5. Html: HTML provides the framework and content for webpages. It is vital for creating the graphic design and engaging features of online existence.
6. Css: Css dictates the visual presentation of online content, controlling elements like layout, colours, and fonts. This styling language is crucial for creating attractive and user-friendly digital experiences.
7. Javascript: Javascript enlivens web pages, rendering them interactive and dynamic. It's crucial for developing engaging user interactions in online environments.
8. Web Accessibility: Web Accessibility assures digital content is usable by all, including people with disabilities. Integrating accessibility from the start of development creates more inclusive and user-friendly online experiences.
9. Web Development: Web Development is the creation and maintenance of locations on the internet, ensuring performance and user experience. It is critical for setting up an online presence and crafting engaging digital stages.
10. Content Management System: A Content Management System (CMS) aids in creating, administering, and modifying digital content. It lets users to build and keep an online presence without requiring any code.
11. Search Engine Optimization: Search Engine Optimization enhances online visibility through well-planned content and technical modifications. This process is essential to enhance a site's ranking and draw in more organic traffic, leading to bigger success for any online business.
12. Wireframe: Mockups are basic blueprints that define a digital product's layout and functionality. They are essential for mapping user flows and content structure before visual design starts for online platforms.
13. Prototype: An Prototype is a preliminary model of a system, used to test and refine its functionality and user experience. In interactive application development, prototypes enable designers to visualize the layout and progression of content before final development.
14. Bootstrap Framework: Bootstrap is a well-known open-source framework for creating responsive, mobile first web applications. It offers ready-made elements and tools that simplify the procedure of creating consistent and visually appealing websites.
15. Front End Development: Front End Development centers on building the user interface and engaging components of a site. It molds the visual presentation and user experience of online apps.
16. Back End Development: Back End Development is the engine that drives the functionality and data administration of web applications. It ensures smooth user interactions by managing server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communications on the web, allowing browsers to ask for and get resources from servers. It determines how content is provided, affecting the structure and presentation of online creations.
18. Domain Name System: The Domain Name System converts human-friendly names into IP addresses, directing users toward the right server. This is essential for building, making sure people can easily find and access content.
19. Web Hosting: Website Hosting provides the required server space and infrastructure for your site to be available on the internet. This is a foundational component that allows the design to reach its target users.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across various web browsers. It's vital for attracting a wider audience and keeping the planned appearance and function of web creations.
21. Mobile First Design: Mobile First Design prioritizes creating designs and functionality for smaller screens initially. This method guarantees optimal user experiences across all devices when building online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors to desired actions. Using CRO strategies is vital for improving the performance of an online presence and maximizing its potential.
23. Typography: The art of Typography greatly impacts user experience by making content readable and engaging on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors view and interact with the platform.
24. Color Theory: Color theory steers artistic choices, influencing user understanding and engagement. Strategic use of color principles enhances visual appeal and user experience for digital interfaces.
25. Information Architecture: Information Architecture arranges and structures content to ensure usability and discoverability. It's crucial for developing successful digital interactions.
26. User Centered Design: User Centered Design prioritizes the intended audience's demands and desires throughout the creation process. This approach makes sure digital platforms are intuitive, easy to use, and effective for their target users.
27. Human Computer Interaction: Human-Computer Interaction principles direct the creation of easy-to-use digital interfaces. Considering these principles leads to more understandable and effective online experiences.
28. Usability: Usability ensures a site is easy to navigate and comprehend. It's vital for creating engaging online experiences that meet user needs effectively.
29. Prototyping: Prototyping is essential for envisioning and testing interactive layouts before full development. It aids in refine user experience and detect likely issues early in the digital interface creation process.
30. Interaction Design: Interaction Design influences how users interact with digital interfaces. It's vital for crafting easy-to-use and enjoyable online experiences.
31. Visual Design: Visual design focuses on the aesthetic appeal and user-friendliness of online interfaces. It molds user experience, leading users through content with well-made layouts and interesting visuals for optimal interaction.
32. Accessibility: Accessibility ensures digital content is accessible by everyone, regardless of ability. Focusing on it in development creates inclusive online experiences for all users.
33. User Research: User Research informs the procedure of creating useful online platforms by understanding user requirements and behaviors. This understanding ensures that the digital product satisfies user hopes and achieves its desired purpose.
34. User Testing: User Testing reveals how real people use a digital product, spotting usability issues and guiding improvements. This feedback is essential for developing effective and user-centered online experiences.
35. Navigation Design: Navigational design directs users across online interfaces, ensuring easy access to desired content. It's vital for positive user experiences and efficient digital property utilization.
36. Call To Action: A Call To Action inspires users to perform a particular action. It's vital for leading visitors and reaching goals on a digital platform.
37. Layout Design: Layout Design organizes items well and attractively. It's crucial for developing engaging and user-friendly online presentations.
38. Content Strategy: Content Strategy guides the planning, creation, delivery, and management of helpful and usable content. It ensures that content is in line with user needs and business objectives, shaping the total digital existence.
39. Design Patterns: Design Patterns are reusable answers to common coding problems. They streamline the creation of websites by giving tested architectural blueprints.
40. Heuristic Evaluation: Heuristic Evaluation evaluates a user interface usability based on established principles. It aids identify and fix design flaws in engaging systems, improving the general user experience and satisfaction.
41. Cognitive Load: Cognitive Load relates to the intellectual exertion required to handle information. Reducing needless Cognitive Load is vital for developing user-friendly online interfaces.
42. User Persona: User profiles are fictional, typical users that help guide decisions about site development. They ensure the final product meets intended user needs and goals, resulting in a more effective and user-centered digital experience.
43. User Interface: User Interface is the place of connection between a user and a digital product. It has a key role in how visitors perceive and utilize online platforms.
44. Persona: Personas are fictional characterizations of ideal users, shaping content and layout choices. They assist customize digital experiences to fulfill audience needs and improve engagement.
45. A/B Testing: A/B Testing matches two types of a website to determine which functions more effectively with individuals. This data-driven approach assists optimize online experiences for transactions and engagement.
46. User Journey: User Journey maps illustrate how users interact with a product or service, describing their experiences and pain points. Understanding these journeys is key for developing easy-to-use and successful online platforms.
47. Task Analysis: Task Analysis identifies user goals and breaks them into smaller steps. This informs the creation of efficient and easy-to-use online platforms.
48. Click Through Rate: Click Through Rate evaluates how often users select a particular link relative to how many times they see it. A high CTR suggests efficient online layout and content, leading to greater user engagement.
49. Customer Experience: Customer Experience impacts how users perceive a brand and its products. Positive digital interactions are crucial for interaction and conversions on online platforms.
50. Media Query: Media Queries enable content adaptation for different display dimensions and device capabilities. This ensures the best user experience across different devices when accessing information online.
51. Viewport: This Viewport dictates how the site's content adjusts on various screens. Configuring it properly guarantees optimal viewing experience on different devices when creating for the internet.
52. Flexible Grid Layout: Flexible Grids offer a responsive framework for arranging content. They guarantee best user experience across different devices and screen sizes, improving online presence.
53. Flexible Images: Responsive images conform to assorted screen sizes, keeping visual appeal and stopping layout breakage. They are crucial for guaranteeing a pleasant user experience over assorted devices when online platform creation. Flexible Images
54. Fluid Layout: Fluid Layouts adjust to different screen sizes, providing an ideal viewing experience across devices. This adaptability is vital for modern digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a plan for creating applications that focuses on essential functionality first, then adding enhancements for users with more modern browsers and internet connections. This method ensures fundamental content and features are accessible to everyone, while providing an improved experience for those with newer technology.
56. Bootstrap: Bootstrap is a popular open-source system for building adaptable, mobile-oriented online experiences. It offers ready-made elements and utilities that expedite the procedure of designing interfaces for the web.
57. Foundation Framework: Foundation Framework is a responsive front-end system that provides a grid system, ready-made components, and templates. It streamlines the procedure of developing user interfaces for online platforms.
58. Web Standards: Web standards guarantee compatibility and reachability across different web browsers and devices. They offer a consistent foundation for making digital content, fostering a better user experience.
59. Screen Resolution: Screen Resolution impacts how content displays, influencing visuals and user experience. Adapting to various screen sizes is crucial for optimal digital presentation.
60. Adaptive Web Design: Adaptive Web Design crafts experiences that adapt to different screen sizes and devices. This approach ensures online content stays accessible and user-friendly across different platforms.
61. Touchscreen: Touchscreen have revolutionized how users interact with online content. Its sensitivity and natural gestures mold digital experiences for viewing on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt fluidly to various screen sizes. They ensure ideal viewing experiences on various devices when constructing digital interfaces.
63. Progressive Web App: PWAs improve user experience by offering app-like features directly through web browsers. They boost user interaction and reachability for online presences.
64. Hypertext Markup Language: Hypertext Markup Language organizes and displays content on the web. It's the groundwork for creating online introductions and interactive experiences.
65. Dom: The represents a page's structure, allowing dynamic content manipulation with code. It's essential for interactive user experiences and modifying elements of a webpage.
66. Web Browser: Web browsers are essential for seeing and interacting with web content, demonstrating how users will interact with online platforms. Therefore, developers must consider browser compatibility to guarantee their web creations are accessible and function properly across different platforms.
67. Html5: Html5 is the foundation for structuring and displaying information on the internet. It enables developers to build engaging and interactive online experiences.
68. W3C: The develops guidelines for the World Wide Web, guaranteeing compatibility and accessibility across different platforms. These standards greatly impact how online content is created and presented.
69. Markup Language: Markup languages offer the framework and content for virtual interfaces. They are essential for structuring information and determining how it's shown on the internet.
70. Semantic Html: Semantic Html employs semantic elements to organize information, boosting accessibility and SEO. This structured approach enhances the visitor experience and entire site creation.
71. Web Page: A Web Page is a fundamental building block for online presence, offering content and functionality to users. Its meticulous layout and styling form the complete user experience of the digital platform.
72. Hyperlink: Hyperlinks join various pages, letting users to browse content effortlessly. They are essential for creating site structure and user-friendly interfaces.
73. Client Server Model: This Client Server Model lets users for them to ask for resources from a central server, enabling interactive and vibrant digital experiences. The architecture is crucial for building and providing modern web applications.
74. Web Server: A Web Server provides content and functionality to users by way of the internet. It is a critical component in organizing online presence and digital interfaces.
75. Frontend Development: Frontend Development creates the user UI and UX of web apps. It bridges the divide between backend features and user engagement, shaping how users perceive and interact with online platforms.
76. Web Typography: Web Typography is crucial for making visually appealing and easy-to-read web content. Proper use of fonts and layout enhances user experience and supports a site's overall aesthetic.
77. Media Queries: Media queries allow content adjustment depending on device characteristics. This allows for responsive layouts that offer the best viewing experiences on different screens.
78. Web Forms: Web Forms are essential for user engagement, allowing visitors to enter information and interact with a site. Their successful implementation significantly contributes to a positive user experience and overall site presentation.
79. Cascading Style Sheets: CSS determines the graphic appearance of content organized with HTML. It manages aspects such as layout, colors, and fonts, assuring a consistent and attractive user interface for online platforms.
80. Web Design: Web Design focuses on the aesthetics and usability of online platforms. It shapes the user experience and overall attractiveness of digital presences.
81. Box Model: The Box Model is a core concept that defines how elements are structured on a webpage. It determines the information, padding, border, and margin of items, influencing layout and spacing.
82. Flexbox: Flexbox is a CSS layout module that offers an effective method to arrange, align, and allocate room between items in a box, even when their dimensions is unknown or dynamic. It's particularly helpful for developing responsive user UIs across various screen sizes and device types.
83. Grid Layout: Grid Layout is a potent CSS tool for designing complex and responsive page layouts. It allows programmers to precisely manage the positioning and sizing of items, resulting in engaging and easy-to-use online interactions.
84. Selectors: Selectors aim at particular HTML elements for styling. They prove crucial for managing the look of online interfaces.
85. Properties: Characteristics define the appearance and conduct of elements, influencing layout, colors, and responsiveness. They are crucial for crafting visually attractive and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their condition or position, not just HTML structure. This dynamic control improves user interface and interaction in digital development.
87. Css Variables: Css Variables simplify style, enabling efficient theme management and consistent aesthetics across online UIs. These variables allow central oversight and simple changes of design elements.
88. Specificity: Specificity in styling defines which CSS rules are applied, ensuring elements display as intended. It's crucial for managing conflicts and creating a reliable, sustainable user interface in digital platforms.
89. Inheritance: Inheritance encourages code reusability and consistency by permitting design elements to inherit properties from parent components. This ensures a streamlined and effective approach to interface development.
90. Css Frameworks: Css Frameworks make easier styling and layout, offering pre-built parts for creating user interfaces. These frameworks speed up development and guarantee consistency across online experiences.
91. Sass: Sass, a is a CSS preprocessor that boosts styling with features like variables and nesting. It simplifies the creation of advanced and maintainable layouts for digital platforms.
92. Less: Less is a CSS preprocessor that expands upon the functionality of CSS, allowing developers to write more modular, easily maintained, and dynamic stylesheets. It streamlines the process of designing online platforms and web presences by introducing features such as variables, mixins, and functions.
93. Css Animations: CSS animations add life to interfaces, enhancing user experience through interesting visual feedback. They play a vital role in making vibrant and interactive digital experiences.
94. Transitions: Transitions improve user experience by visually connecting different states or sections. Careful implementation leads users through interactive interfaces, improving engagement and navigation.
95. Document Object Model: Document Object Model (DOM) serves as a programming interface for HTML and XML documents. It shows the structure of a page, allowing scripts to in real-time access and modify content, structure, and styles, thereby impacting constructing online experiences.

• Downtown Jacksonville: Downtown Jacksonville represents the main commercial area of Jacksonville, Florida, known for its vibrant mix of historic architecture and contemporary skyscrapers. It features cultural attractions, parks along the water, and a range of dining and entertainment options.
• Southside: Southside is a lively district in Jacksonville, FL, known for its blend of residential communities, retail hubs, and commercial centers. It offers a combination of urban convenience and suburban ease, making it a favored area for families and professionals.
• Northside: Northside is a big district in Jacksonville, FL, known for its mixed communities and factory areas. It features a mix of residential neighborhoods, parks, and commercial zones, aiding the city's growth and development.
• Westside: Westside is a vibrant district in Jacksonville, FL, known for its diverse community and strong cultural heritage. It features a mix of neighborhoods, local businesses, and parks, offering a unique blend of city and suburban life.
• Arlington: Arlington is a vibrant district in Jacksonville, FL, known for its combination of residential areas and commercial zones. It features green spaces, shopping centers, and access to the St. Johns River, making it a well-liked area for households and outdoor activities fans.
• Mandarin: Mandarin remains a historic neighborhood in Jacksonville, Florida, known for its scenic riverfront views and charming small-town atmosphere. It features lush parks, local shops, and a rich cultural heritage dating back to the 19th century.
• San Marco: San Marco is a dynamic neighborhood in Jacksonville, FL, known for its heritage architecture and picturesque town center. It offers a mix of boutique shops, restaurants, and cultural attractions, making it a well-liked destination for residents and visitors alike.
• Riverside: Riverside is a vibrant community in Jacksonville, FL, known for its classic architecture and flourishing arts scene. It offers a mix of unique shops, restaurants, and picturesque riverfront parks, making it a well-liked destination for locals and visitors alike.
• Avondale: Avondale is a appealing neighborhood in Jacksonville, FL, known for its classic architecture and lively local shops. It offers a mix of residential areas, popular restaurants, and cultural attractions along the St. Johns River.
• Ortega: Ortega is a historic and picturesque neighborhood in Jacksonville, FL, known for its attractive waterfront homes and tree-lined streets. It offers a charming blend of classic Southern architecture and contemporary amenities, making it a desirable residential area.
• Murray Hill: Murray Hill is a dynamic heritage neighborhood in Jacksonville, FL, known for its charming bungalows and diverse local businesses. It offers a blend of housing comfort and a bustling arts and dining scene, making it a favored destination for residents and visitors alike.
• Springfield: Springfield is a historic neighborhood in Jacksonville, FL, known for its quaint early 20th-century architecture and dynamic community. It features a mix of residential homes, local businesses, and cultural attractions, making it a popular area for both residents and visitors.
• East Arlington: East Arlington is a vibrant neighborhood in Jacksonville, FL, known for its mixed community and easy access to retail and recreational areas. It features a blend of houses, parks, and local businesses, making it a desirable place to live.
• Fort Caroline: Fort Caroline is a heritage district in Jacksonville, FL, known for its deep colonial history and proximity to the site of the 16th-century French fort. It offers a blend of residential areas, parks, and cultural landmarks that reflect its heritage.
• Greater Arlington: Greater Arlington in Jacksonville, FL, is a vibrant district known for its neighborhoods, shopping centers, and recreational areas. It offers a combination of suburban lifestyle with close proximity to downtown Jacksonville and beach areas.
• Intracoastal West: Intracoastal West is a lively neighborhood in Jacksonville, FL, known for its beautiful waterways and being near the Intracoastal Waterway. It offers a blend of residential and commercial areas, providing a unique blend of urban convenience and natural beauty.
• Jacksonville Beaches: Jacksonville Beaches remains a lively coastal community in Jacksonville, FL, famous for its lovely sandy shores and laid-back atmosphere. It provides a blend of housing areas, local shops, and fun things to do along the Atlantic Ocean.
• Neptune Beach: Neptune Beach is a lovely seaside neighborhood located in Jacksonville, Florida, known for its gorgeous beaches and calm atmosphere. It offers a combination of living communities, local shops, and dining options, making it a popular destination for both residents and visitors.
• Atlantic Beach: Atlantic Beach is a seaside community located in Jacksonville, Florida, known for its gorgeous beaches and calm atmosphere. It offers a combination of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
• Jackson Beach: Jacksonville Beach is a lively coastal community in Jacksonville, FL, known for its gorgeous sandy shores and bustling boardwalk. It offers a variety of residential neighborhoods, local shops, restaurants, and recreational activities, making it a favored destination for both residents and visitors.
• Baldwin: Baldwin is a small locale located within Duval County, near Jacksonville FL, FL, known for its historic charm and close-knit community. It features a mix of neighborhoods, local businesses, and scenic parks, offering a peaceful, suburban atmosphere.
• Oceanway: Oceanway is a housing neighborhood in Jacksonville, Florida, known for its quiet atmosphere and family-friendly amenities. It features a mix of housing options, parks, and local businesses, making it a well-liked area for residents seeking a neighborly environment.
• South Jacksonville: South Jacksonville is a lively district in Jacksonville, FL, known for its housing areas and local businesses. It offers a blend of historic character and up-to-date facilities, making it a popular area for households and career people.
• Deerwood: Deerwood is a notable neighborhood in Jacksonville, FL, known for its upscale residential communities and manicured green spaces. It offers a mix of elegant homes, golf courses, and quick access to shopping and dining options.
• Baymeadows: Baymeadows is a lively district in Jacksonville, FL, known for its blend of residential neighborhoods and commercial areas. It offers a selection of shopping, dining, and recreational options, making it a well-liked destination for locals and visitors alike.
• Bartram Park: Bartram Park is a vibrant neighborhood in Jacksonville, FL, known for its modern residential communities and nearness to nature. It offers a blend of urban amenities and outdoor recreational options, making it a well-liked choice for families and professionals.
• Nocatee: Nocatee is a planned community located near Jacksonville, FL, known for its kid-friendly atmosphere and wide-ranging amenities. It features green spaces, trails, and recreational facilities, making it a popular choice for residents seeking a dynamic suburban lifestyle.
• Brooklyn: Brooklyn is a dynamic district in Jacksonville, FL, known for its heritage-rich charm and close-knit community. It offers a blend of residential homes, shops, and historic sites that highlight the area's rich heritage.
• LaVilla: LaVilla is a historical area in Jacksonville FL, recognized for its extensive cultural legacy and vibrant arts scene. Once a flourishing African American community, it had a major role in the urban music and entertainment history.
• Durkeeville: Durkeeville is a historic in Jacksonville, Florida, known for its rich African American heritage and vibrant community. It features a variety of residential areas, local businesses, and cultural landmarks that demonstrate its long history in the city's history.
• Fairfax: Fairfax is a lively neighborhood in Jacksonville, FL, known for its historic charm and close-knit community. It features a mix of residences, shops, and open areas, offering a welcoming atmosphere for locals and visitors alike.
• Lackawanna: Lackawanna is a living neighborhood in Jacksonville, Florida, known for its peaceful streets and neighborly atmosphere. It features a mix of single-family homes and local businesses, contributing to its close-knit atmosphere within the city.
• New Town: New Town is a well-known neighborhood in Jacksonville, FL, recognized for its strong community spirit and deep cultural heritage. It features a blend of residential areas, local businesses, and community organizations striving to revamp and enhance the district.
• Panama Park: Panama Park is a residential neighborhood in Jacksonville, FL, known for its calm streets and neighborly atmosphere. It offers easy access to local services and parks, making it an appealing area for families and professionals.
• Talleyrand: Talleyrand is a historic neighborhood in Jacksonville, Florida, known for its residential charm and proximity to the St. Johns River. The area boasts a mix of traditional homes and local businesses, reflecting its rich community heritage.
• Dinsmore: Dinsmore is a residential neighborhood located in Jacksonville, Florida, known for its calm streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, offering a suburban feel within the city.
• Garden City: Garden City is a thriving neighborhood in Jacksonville, FL, known for its blend of residential homes and neighborhood shops. It offers a close-knit community atmosphere with convenient access to city amenities.
• Grand Park: Grand Park is a vibrant neighborhood in Jacksonville, Florida, known for its historic charm and diverse community. It features shaded streets, local parks, and a variety of small businesses that contribute to its inviting atmosphere.
• Highlands: Highlands is a dynamic neighborhood in Jacksonville, FL known for its charming residential streets and local parks. It offers a blend of historic homes and modern amenities, creating a welcoming community atmosphere.
• Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its calm streets and family-oriented atmosphere. It features a mix of detached houses, parks, and local amenities, making it a desirable community for residents.
• Paxon: Paxon is a residential neighborhood located in the west part of Jacksonville, Florida, known for its diverse community and affordable housing. It features a mix of single-family homes and local businesses, contributing to its tight-knit, suburban atmosphere.
• Ribault: Ribault is a lively neighborhood in Jacksonville, Florida, known for its multicultural community and residential charm. It features a mix of historic homes and local businesses, enhancing its unique cultural identity.
• Sherwood Forest: Sherwood Forest is a residential neighborhood in Jacksonville, FL, known for its tree-lined streets and welcoming atmosphere. It features a blend of traditional and new homes, offering a quiet suburban feel close to city amenities.
• Whitehouse: Whitehouse is a residential neighborhood located in Jacksonville, Florida, known for its quiet streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, making it a favored area for families and professionals.
• Cedar Hills: Cedar Hills is a thriving neighborhood in Jacksonville, FL, known for its diverse community and easy access to local amenities. It offers a blend of residential and commercial areas, enhancing its active and inviting environment.
• Grove Park: Grove Park is a living neighborhood in Jacksonville, Florida, known for its delightful historic homes and tree-lined streets. It offers a close-knit community atmosphere with easy access to downtown services and parks.
• Holiday Hill: Holiday Hill is a living neighborhood in Jacksonville, Florida, known for its calm streets and close-knit community. It offers quick access to local parks, schools, and shopping centers, making it a attractive area for families.
• Southwind Lakes: Southwind Lakes is a residential neighborhood in Jacksonville, FL known for its peaceful lakes and tidy community spaces. It offers a peaceful suburban atmosphere with easy access to local amenities and parks.
• Secret Cove: Secret Cove is a tranquil waterfront neighborhood in Jacksonville, FL, known for its calm atmosphere and beautiful views. It offers a combination of residential homes and natural landscapes, making it a favored spot for outdoor enthusiasts and families.
• Englewood: Englewood is a vibrant neighborhood in Jacksonville, FL, known for its multicultural community and rich cultural heritage. It offers a blend of residential areas, local businesses, and recreational spaces, making it a bustling part of the city.
• St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its attractive early 20th-century architecture and energetic community atmosphere. It offers a combination of residential homes, local businesses, and cultural landmarks, making it a one-of-a-kind and inviting area within the city.
• San Jose: San Jose is a dynamic district in Jacksonville, FL, known for its housing areas and commercial areas. It offers a blend of suburban lifestyle with convenient access to parks, shopping, and dining.
• Pickwick Park: Pickwick Park is a housing neighborhood in Jacksonville, Florida, known for its peaceful streets and community-oriented atmosphere. It offers a mix of detached houses and local amenities, making it a appealing area for families and professionals.
• Lakewood: Lakewood is a vibrant neighborhood in Jacksonville, FL known for its historic charm and varied community. It features a combination of houses, local businesses, and parks, offering a welcoming atmosphere for residents and visitors alike.
• Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its residential atmosphere and neighborly living. It features a combination of detached houses and local amenities, providing a quiet and kid-friendly environment.
• Beauclerc: Beauclerc is a residential neighborhood in Jacksonville FL, known for its calm streets and kid-friendly atmosphere. It offers a mix of single-family homes and local amenities, making it a popular choice for residents seeking a residential vibe within the city.
• Goodby's Creek: Goodby's Creek is a residential neighborhood in Jacksonville, FL, known for its peaceful atmosphere and proximity to nature. It offers a mix of suburban living with easy access to local amenities and parks.
• Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its attractive residential streets and welcoming community atmosphere. It features a mix of architectural styles and offers simple access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a residing neighborhood in Jacksonville, FL, known for its calm streets and neighborly atmosphere. It features a mix of private residences and local parks, making it a well-liked area for families.
• Sunbeam: Sunbeam is a vibrant neighborhood in Jacksonville, FL, known for its quaint residential streets and strong community spirit. It offers a combination of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a housing neighborhood in Jacksonville FL, Florida, renowned for its quiet streets and tight-knit community. It offers easy access to nearby parks, schools, and shopping centers, which makes it a desirable area for families.
• Royal Lakes: Royal Lakes is a living neighborhood in Jacksonville, Florida, known for its tranquil environment and kid-friendly atmosphere. It features carefully maintained homes, local parks, and convenient access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a industrial and manufacturing area in Jacksonville, FL, known for its mix of warehouses, production plants, and logistics hubs. It serves as a vital hub for area companies and contributes significantly to the city's economy.
• Eastport: Eastport is a lively neighborhood in Jacksonville, FL, known for its heritage charm and waterfront views. It offers a blend of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a housing neighborhood in Jacksonville, Florida, known for its peaceful streets and close-knit community. It offers a mix of suburban homes and community amenities, providing a pleasant living environment.
• Normandy Village: Normandy Village is a residential community in Jacksonville, FL, recognized for its mid-20th-century homes and kid-friendly environment. It provides convenient access to local parks, educational institutions, and retail centers, making it a popular choice for residents.
• Argyle Forest: Argyle Forest represents a residential neighborhood in Jacksonville, FL, known for its kid-friendly environment and convenient access to retail and schools. It features a mix of single-family homes, parks, and recreational facilities, rendering it a popular choice for living in the suburbs.
• Cecil Commerce Center: Cecil Commerce Center is a extensive industrial & commercial district in Jacksonville FL, known for its advantageous location and comprehensive transportation infrastructure. It serves as a center for logistics, manufacturing, and distribution businesses, contributing significantly to the local economy.
• Venetia: Venetia is a housing neighborhood in Jacksonville FL, known for its peaceful streets and suburban atmosphere. It offers convenient access to nearby parks, schools, and shopping centers, making it a well-liked area for families.
• Ortega Forest: Ortega Forest is a lovely residential area in Jacksonville, FL, known for its classic homes and verdant, tree-lined streets. It offers a quiet suburban atmosphere while being easily close to downtown Jacksonville.
• Timuquana: Timuquana is a residential neighborhood located in Jacksonville, Florida, known for its quiet streets and local parks. It offers a mix of detached houses and easy access to nearby amenities and schools.
• San Jose Forest: San Jose Forest is a living neighborhood located in Jacksonville, Florida, known for its verdant greenery and family-friendly atmosphere. The area features a variety of private residences and local parks, offering a serene suburban environment.
• E-Town: E-Town is a vibrant neighborhood located in Jacksonville, Florida, known for its varied community and historical significance. It features a combination of residential areas, local businesses, and cultural landmarks that enhance its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

   1. ^ Jump up to:^{a b} Lester, Georgina. "Different jobs and responsibilities of various people involved in creating a website". Arts Wales UK. Retrieved 2012-03-17.
   2. ^ CPBI, Ryan Shelley. "The History of Website Design: 30 Years of Building the Web [2022 Update]". smamarketing.net. Retrieved 2022-10-12.
   3. ^ "Longer Biography". Retrieved 2012-03-16.
   4. ^ "Mosaic Browser" (PDF). Archived from the original (PDF) on 2013-09-02. Retrieved 2012-03-16.
   5. ^ Zwicky, E.D; Cooper, S; Chapman, D.B. (2000). Building Internet Firewalls. United States: O'Reily & Associates. p. 804. ISBN 1-56592-871-7.
   6. ^ Jump up to:^{a b c d} Niederst, Jennifer (2006). Web Design In a Nutshell. United States of America: O'Reilly Media. pp. 12–14. ISBN 0-596-00987-9.
   7. ^ Jump up to:^{a b} Chapman, Cameron, The Evolution of Web Design, Six Revisions, archived from the original on 30 October 2013
   8. ^ "AMO.NET America's Multimedia Online (Internet Explorer 6 PREVIEW)". amo.net. Retrieved 2020-05-27.
   9. ^ Jump up to:^{a b} "W3C Markup Validation Service".
   10. ^ W3C. "Web Accessibility Initiative (WAI)".
   11. ^ "What is Web Design?". The Interaction Design Foundation. Retrieved 2022-10-12.
   12. ^ THORLACIUS, LISBETH (2007). "The Role of Aesthetics in Web Design". Nordicom Review. 28 (28): 63–76. doi:10.1515/nor-2017-0201. S2CID 146649056.
   13. ^ "What is a Web Designer? (2022 Guide)". BrainStation®. Retrieved 2022-10-28.
   14. ^ Castañeda, J.A Francisco; Muñoz-Leiva, Teodoro Luque (2007). "Web Acceptance Model (WAM): Moderating effects of user experience". Information & Management. 44 (4): 384–396. doi:10.1016/j.im.2007.02.003.
   15. ^ "Building a resilient frontend using progressive enhancement". GOV.UK. Retrieved 27 October 2021.
   16. ^ "Rolling out mobile-first indexing". Official Google Webmaster Central Blog. Retrieved 2018-06-09.
   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
   19. ^ W3C QA. "My Web site is standard! And yours?". Retrieved 2012-03-21.
   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
   21. ^ Soucy, Kyle, Is Your Homepage Doing What It Should?, Usable Interface, archived from the original on 8 June 2012
   22. ^ Nielsen, Jakob (10 November 2003), The Ten Most Violated Homepage Design Guidelines, Nielsen Norman Group, archived from the original on 5 October 2013
   23. ^ Knight, Kayla (20 August 2009), Essential Tips for Designing an Effective Homepage, Six Revisions, archived from the original on 21 August 2013
   24. ^ Spool, Jared (29 September 2005), Is Home Page Design Relevant Anymore?, User Interface Engineering, archived from the original on 16 September 2013
   25. ^ Chapman, Cameron (15 September 2010), 10 Usability Tips Based on Research Studies, Six Revisions, archived from the original on 2 September 2013
   26. ^ Gócza, Zoltán, Myth #17: The homepage is your most important page, archived from the original on 2 June 2013
   27. ^ McGovern, Gerry (18 April 2010), The decline of the homepage, archived from the original on 24 May 2013
   28. ^ Porter, Joshua (24 April 2006), Prioritizing Design Time: A Long Tail Approach, User Interface Engineering, archived from the original on 14 May 2013
   29. ^ Spool, Jared (6 August 2007), Usability Tools Podcast: Home Page Design, archived from the original on 29 April 2013
   30. ^ Jump up to:^{a b} Messner, Katie (22 April 2013), Image Carousels: Getting Control of the Merry-Go-Round, Usability.gov, archived from the original on 10 October 2013
   31. ^ Jones, Harrison (19 June 2013), Homepage Sliders: Bad For SEO, Bad For Usability, archived from the original on 22 November 2013
   32. ^ Laja, Peep (8 June 2019), Image Carousels and Sliders? Don't Use Them. (Here's why.), CXL, archived from the original on 10 December 2019
   33. ^ Oleksy, Walter (2001). Careers in Web Design. New York: The Rosen Publishing Group, Inc. pp. 9–11. ISBN 978-0-8239-3191-0.
   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

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